MTV to celebrate “Yo! MTV Raps” anniversary (Reuters)
By Ann Donahue 42 minutes ago
LOS ANGELES (Billboard) - Yes, expect the Ed Lover dance to come back in style. MTV is celebrating the 20th anniversary of "Yo! MTV Raps" in April with tribute programming across all of the company's platforms.| ADVERTISEMENT |
On MTV, the show "Sucker Free" will transform into "Yo! MTV Raps," featuring classic videos amidst the current hip hop video countdown. At the end of the month, the cable network will air "Yo!" countdown shows, where the top moments from the iconic program will be revealed. (Countdown specials also will air on MTV Radio.)
Among the artists contributing to the tribute programming are Fab 5 Freddy, Ed Lover, Andre "Dr. Dre" Brown and T-Money.
On MTV.com, "Yo! MTV Raps" will get its own hub, featuring artist interviews and giving the historical context of the show in the development of hip hop.
Think.MTV.com, the network's activism site, will auction off a 12' x 15' canvas from the original "Yo! MTV Raps" set that has been signed by various artists. The proceeds will go to Music Has Power.
MTV Mobile will create themed episodes of their mobisodes, including "Sway's Hip Hop Owner's Manual," "Hood Fab," "Dances From The Hood" and "How to Show."
Reuters/Billboard
