Q&A: Sire’s Stein still a reigning champion of music (Reuters)
By Ed Christman 51 minutes ago
NEW YORK (Billboard) - From studying the charts while working at Billboard as a teen to soaking up the sounds of the Bowery while punk was exploding, Seymour Stein, co-founder of Sire Records, has spent his life immersed in music.| ADVERTISEMENT |
"He is probably the greatest living storyteller of the music business," Tommy Boy Entertainment founder Tom Silverman says. "He not only knows the B-sides of every record no matter how obscure, but he knows stories behind every one of them, especially from the 1950s to 1970s."
At the age of 14, Stein's first music industry job was as assistant to Billboard head of charts Tom Noonan. Soon he was working for legendary labels like King Records and Red Bird Records. By 1968 he and Richard Gottehrer paired to form Sire Productions, which evolved into the label of the same name. (The name was a combination and reordering of the first two letters of each man's first name.)
The company licensed bands in the first part of the 1970s, but things really jelled in the second half, when Stein signed the Ramones. Sire ultimately became the most successful punk/new wave label in the United States, if not the world. Along the way, Gottehrer and Stein split amicably, and by 1977, Sire was affiliated with Warner Music Group, where it remains today.
Sire has issued records by Talking Heads, Richard Hell & the Void-Oids, the Dead Boys, the Paley Brothers, the Rezillos, the Undertones, the Pretenders, Madness, Secret Affair, English Beat, Depeche Mode, Soft Cell, Plastic Betrand, the Saints, M/Robin Scott, Yaz, Modern English, Aztec Camera, Jonathan Richman, the Cure, the Cult and Brian Wilson. If that didn't ensure Stein's place in history, he also signed Madonna.
Q: How did music come into your life so early, and how did you wind up at Billboard?
Seymour Stein: "I used to listen to the radio under the pillow. I went up to Billboard when I was 13, and Tom Noonan was very kind and set up a table for me and let me read through the bound volumes of old issues.
"I attracted a lot of attention: 'Who was this crazy kid?' they wondered. Tom introduced me to all the people at Billboard, and in particular Paul Ackerman (the magazine's music editor from 1943-73) was very influential on me and on the industry. I also was very impressed by Bob Rolontz, who was one of the best reporters Billboard ever had.
"I started working for Tom as his assistant, doing research when I was 14 in 1957, and then Paul would send me to review a show. They never mentioned they were paying me. When I realized that, I went home and told my parents, 'I should be paying them for letting me work there."'
Q: How long were you at Billboard?
Stein: "I worked at Billboard continuously through high school, and when I graduated I was going to go to college, but Tommy offered me a full-time job, so I took it. In 1961, I then went to Cincinnati to work for Syd Nathan at King Records until 1963. I learned more about the record business from Syd than anyone else. He was my greatest mentor."
Q: How did Sire come about?
Stein: "When I was at Red Bird we were on the eighth floor in the Brill Building (in New York), and on the ninth floor was a company called FUG Productions, which is where Rich Gottehrer worked. Together, we formed Sire, (a name) I liked because it was similar to King Records. It was a struggle in the beginning. We didn't have very much money, and a lot of the records we put out were things that we licensed from EMI, like the Climax Blues Band, Renaissance and Focus."
Q: It would seem that you hit your stride in the mid-'70s.
Stein: "For me, growing up in New York was the center of the music business. New York had everything. Everyone played here, and we had Alan Freed (the DJ who coined the phrase "rock 'n' roll"). But little by little, New York became less and less. Then, there was the whole punk/new wave thing, but nobody liked to go down to the Bowery. I didn't mind; I didn't find it threatening.
"(CBGB founder) Hilly Kristal was a wonderful man. He gave everybody the opportunity, and he cared about his bands. He found the Dead Boys and turned me on to them. When I was inducted into the Rock and Roll Hall of Fame (in 2005), in addition to my family I had two guests with me, Hilly and Tom Noonan."
Q: Early on Sire was kind of like the first Rhino, issuing records that might not be commercial but were important, like the Pretty Things and the "Nuggets" compilation.
Stein: "Funny, that's what the people from Rhino told me years later, that my reissues inspired them."
Q: How did you find Madonna?
Stein: "Mark Kamens brought me Madonna. He was a great DJ, but wanted to be a producer. I gave him $18,000 to develop six acts, and the third was Madonna. I signed her from my hospital bed."
Q: How would you describe your A&R (artists and repertoire development) direction nowadays?
Stein: "I don't have any music direction; I let the music take me. I think a hit can come from anywhere. What a lot of people are missing is how the rest of the world has come up. Look at Russia, India, China and Turkey. These are incredible markets. And smaller ones like Indonesia and South Africa are on the rise. The place I go to almost every year, which I am convinced will be a very big market, is India. It's more than Bollywood, which is also very good and changing all the time. Beyond that, India has great producers, great writers and great artists."
Q: Is there anything that the industry should be doing that it's not?
Stein: "One of the things that is a big problem with the industry as we grow larger: There is no mentoring going on. I was fortunate to have many (mentors)."
Q: What's your appraisal of where indie labels stand today?
Stein: "Now is a great time to be an independent label. The best way to deal now would be to have the synergy between the indie and the major. It has worked very well for me and allowed me to do what I arguably do the best, and what I like doing the best — being around music."
Reuters/Billboard
